12-Month Action Plan
0-3 Months: Secure Funding & App DevelopmentAcquire capital injection of $120,000 to fund further development and refinement of BOLT infrastructure and interface. Identify and establish contact with key market contacts.
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3-6 Months: Beta Testing and Promotional DemontrationsContinue internal testing of BOLT Beta version, run promotional product demonstrations for IT department leads at school boards, independent institutions, and other prospective clientele. Further refine product based on feedback from Beta testing.
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6-12 Months: Target and Grow User BaseLaunch product sales school boards administrators in early Spring 2017. Begin aggressive marketing campaign to target and capitalize on untapped markets in private and independent educational institutions.
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Future Growth Opportunities
BOLT continues to generate significant interest from various schools and school boards. Through existing relationships, BOLT has secured a commitment from IT department leaders at two large independent schools to test the Beta versions. Feedback generated will be used to further refine the software prior to releasing it the greater Canadian market.
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Still in its infancy, BOLT has plenty of room to grow. Eventually, BOLT will be fully integrated with educational records management software. Data generated by BOLT will automatically feed into reporting software, making student-data management and report card writing more efficient.
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